A MUST THING TO DO IN 2021: DIGITAL MARKETING
The digital population is increasing at a fast pace. There are more than 4.48 billion social media users. With the increasing number of social media users, it has become important to do digital marketing for start-ups as well as large corporations.
MEANING OF DIGITAL MARKETING
Digital marketing means the marketing of products or services with the help of electronic devices or internet. It includes video advertisement, social media marketing, email ads, content marketing, etc.
IMPORTANCE OF DIGITAL MARKETING
What will you do if you want to do a course in digital marketing? The first thing you will do is to search it on Google. Is I’m right? Institutes who have not created a presence on the internet will lose a bright student like you. Now let’s have a look at the importance of digital marketing for the success of a business.
1. HUGE CUSTOMER BASE
Your prospects are using the internet and social media. They always look for reviews for products or services before buying. If you’re not having a social presence and they can’t find you digitally you may lose them.
2. COST-EFFECTIVE
Digital Marketing is cost-effective as compared to the traditional style of marketing. Return on Investment (ROI) is also greater than traditional marketing. Social Media Marketing is highly effective for the success of a business. You can do it even for free if spend some time because you don’t have to pay for posting Instagram or Facebook posts.
3. BUILDING GOOD RELATIONS WITH CUSTOMERS
In this competitive world if you want to speed up your business growth. It’s important to build good relations with your customers and connect to them. Answering their queries, solving their problems, sending wishes on occasions like Christmas can help to a great extent. By just giving an advertisement in the newspaper it’s not possible. Creating a website, social media pages, email marketing will help you out in achieving your goal.
4. WIDE VARIETY
Digital marketing is vast. It includes email marketing, social media marketing, Video ads, content marketing, etc. It contains multiple contents which help in easy engagement of customers like photos, video clips as well as audio content.
5. TRACKING MARKETING CAMPAIGNS
It is easy to track and monitor digital campaigns. Content can be easily tested if it’s performing well or not. Metrics like comments, clicks, likes, impressions, conversions, leads generated, etc. helps in setting up a tracking system.
6. TAKING QUICK DECISIONS
If the content or marketing strategy is not working immediate changes can be made and implemented. In traditional advertisement campaigns, you have to wait for the campaign to over to make any changes.
7. OPPORTUNITY TO GO GLOBAL
Digital marketing gives the opportunity to businesses to go global. They can use digital marketing tools to reach international audiences and provide their services and products to customers.
8. GIVING COMPETITION TO COMPETITORS
Digital ad spend in the U.S. will grow from 132.46 to 278.53 billion dollars between 2019 and 2024. More and more businesses are spending on digital ads. If you will not spend on digital ads you may not survive in this competitive world. You can also analyse your competitors with the help of tools like Ahrefs and Screamingfog. You can give tough competition to your competitor corporations because Google ranks ads based on relevancy.
9. KNOWING YOUR CUSTOMERS
It is easy to take feedback on the internet. It can be annoying to physically ask each time if they liked the service or product. It will take huge time and cost as well. When you click a link or go to a website or search for something it leaves behind digital footprints. It shows what you are interested in purchasing. Two-way communication in real-time also improves customer service.
10. TARGET AUDIENCE
If you want only relevant people to see ads then a social media ad campaign is your go-to option. For example, you can set parameters to show Facebook ads to people with specific interests or recent behaviour.
11. HIGH CONVERSION RATES
Email marketing, social media marketing, SEO (Search Engine Optimization) has higher conversion rates. The conversion rate is the percentage of users who become your actual paying customers or completed a desired action. Google Analytics can help you in keeping the track of conversion rates.
CONCLUSION
Digital marketing can greatly help in making a good reputation and taking your business to the next level. The whole world is going online in covid pandemic and it’s time for your business to go online.